JUST GOT REAL
South African weekly magazines Huisgenoot, YOU and DRUM are the best-selling magazines in the country with a readership of over 4 million per week. HYD was exploring ways to integrate mobile experiences, especially with their educational pages. Through the use of technology, such as apps, and in particular Augmented Reality (AR), HYD would be one step closer to achieving the necessary edge to enhance the learning experience and engage with younger readers on a digital platform.
We used AR to create fully animated 360-degree 3D models, released every week in the HYD Educational pages, complete with sound and interactive touch animations so readers could see the pages come to life.