WE DO PRO BONO, TOO

Over the years, we’ve had the privilege to do some pro bono work for various charities and NGOs, from creating digital content to running digital marketing campaigns. Below are some highlights.

WE DO PRO BONO, TOO

Over the years, we’ve had the privilege to do some pro bono work for various charities and NGOs, from creating digital content to running digital marketing campaigns. Below are some highlights.

Online Fundraiser, Digital Strategy & Campaign Management

Escape Safari Co. and Melvill & Moon teamed up with Tracker Academy, K.E.E.P. (Tswalu Foundation), Tswalu Kalahari and Swarovski Optik to raise awareness and funds for Tracker Academy and K.E.E.P. To do this, we created a global fundraiser for the IMAGINE competition on the platform GivenGain and marketed it on Facebook, Instagram, Google and MailChimp. In 6 weeks, we not only reached the goal of $16,500, but we exceeded it by 21%. Here is a link to the campaign page.

Notably, Nicky Oppenheimer made the largest single donation to the cause.

Online Fundraiser, Digital Strategy & Campaign Management

Escape Safari Co. and Melvill & Moon teamed up with Tracker Academy, K.E.E.P. (Tswalu Foundation), Tswalu Kalahari and Swarovski Optik to raise awareness and funds for Tracker Academy and K.E.E.P. To do this, we created a global fundraiser for the IMAGINE competition on the platform GivenGain and marketed it on Facebook, Instagram, Google and MailChimp. In 6 weeks, we not only reached the goal of $16,500, but we exceeded it by 21%. Here is a link to the campaign page.

Notably, Nicky Oppenheimer made the largest single donation to the cause.

The results

$20k
raised for charity.

21%
over target.

10k
link clicks.

340
donors.

Bespoke Content, Digital Strategy & Campaign Management

BirdLife South Africa is the South African partner of BirdLife International, and is a registered non-profit, public benefit environmental organization and the only dedicated bird-conservation organisation in South Africa. They have more than 5 000 members in more than 40 bird clubs throughout South Africa. Their Honorary Patrons include four distinguished South Africans, Mrs. Gaynor Rupert, Dr. Precious Moloi-Motsepe, Mrs. Pamela Isdell and Mr. Mark Shuttleworth.

We partnered with Utopia to create and run a campaign driving traffic to 505050.org. The campaign helped raise awareness for runner Dave Chamberlain and his epic journey to complete 50 consecutive ultra-marathons for the African Penguin Relocation Project, culminating in the 50th anniversary of the Two Oceans Aquarium. Utopia also created awesome bespoke content about the project – watch it below!

Bespoke Content, Digital Strategy & Campaign Management

BirdLife South Africa is the South African partner of BirdLife International, and is a registered non-profit, public benefit environmental organization and the only dedicated bird-conservation organisation in South Africa. They have more than 5 000 members in more than 40 bird clubs throughout South Africa. Their Honorary Patrons include four distinguished South Africans, Mrs. Gaynor Rupert, Dr. Precious Moloi-Motsepe, Mrs. Pamela Isdell and Mr. Mark Shuttleworth.

We partnered with Utopia to create and run a campaign driving traffic to 505050.org. The campaign helped raise awareness for runner Dave Chamberlain and his epic journey to complete 50 consecutive ultra-marathons for the African Penguin Relocation Project, culminating in the 50th anniversary of the Two Oceans Aquarium. Utopia also created awesome bespoke content about the project – watch it below!

The results

237%
increase in website visits.

4.23%
click-through rate.

50%
of traffic directly from ads.

7k
post engagements.

Bespoke Content, Digital Strategy & Campaign Management

Wildhood Foundation is a Swedish based non-profit organization fighting poaching and trafficking of wild threatened species in Africa and Indonesia. Wildhood was founded in 2016 as a reaction to the escalating poaching crises, with the objective to save our most threatened species from extinction in their natural habitats.

We’ve worked with Wildhood a few times, including editing multiple videos with original footage filmed by videographer Geran de Klerk (of our partner Clark & Nash), and running campaigns to promote their efforts.

Bespoke Content, Digital Strategy & Campaign Management

Wildhood Foundation is a Swedish based non-profit organization fighting poaching and trafficking of wild threatened species in Africa and Indonesia. Wildhood was founded in 2016 as a reaction to the escalating poaching crises, with the objective to save our most threatened species from extinction in their natural habitats.

We’ve worked with Wildhood a few times, including editing multiple videos with original footage filmed by videographer Geran de Klerk (of our partner Clark & Nash), and running campaigns to promote their efforts.

The results

116k
impressions.

15k
video views.

13%
video view rate.

R0.17
average cost per view.

App Tutorial Video

Helping Out is a mobile app that connects willing volunteers with the needs of local charities. It enables NPOs to receive help by advertising their needs free of charge to volunteers who are willing to donate their time or goods.

4i Mobile, the designers and developers of the app, approached us to create a short tutorial video for new app users.

App Tutorial Video

Helping Out is a mobile app that connects willing volunteers with the needs of local charities. It enables NPOs to receive help by advertising their needs free of charge to volunteers who are willing to donate their time or goods.

4i Mobile, the designers and developers of the app, approached us to create a short tutorial video for new app users.