Facebook is one of the most well-known, and oldest social networks around, with an astonishing 2.8 billion active users every month. Without noticing, it has become part of our daily routine. We wake up, pick up our phones or open our laptops and one of the first things we check is Facebook… Ensure you get the most out of this platform by including Facebook into your marketing strategy…quite close to the top we’d say.
10 statistics that you want to keep in mind when creating your Facebook marketing strategy:
To get the most out of using Facebook as a marketing platform, we have compiled 10 statistics that you want to keep in mind when creating your Facebook marketing strategy.
1. It’s The World’s Largest Audience
Facebook is the largest social media platform in the world, with an astounding 2.85 billion monthly users, and 1.84 daily users, according to Oberlo. And it’s only growing…
2. It Has A Younger Audience
In the distribution of global Facebook users, just under 20% were male users between 25-34 years old, while, in the same age bracket, just over 13% were female users. Facebook appeals to users of every age, however, almost 72% were between 18-44 years of age.
This means that the largest demographic is between 25-45. Facebook allows you to narrow your audience down to a specific age group to ensure that your ads are being shown to the correct audience.
3. It’s A Convenient Platform
98% of Facebook’s users access the platform via a mobile device, while 80% of users make use of the mobile app.
Since Facebook users almost exclusively use mobile to access Facebook, factor this into your content creation and planning. When creating your Facebook ads and marketing material, keep in mind image sizes and how your content will be viewed on both desktop and mobile.
4. Some Days Are Better Than Others
Sprout has identified Tuesday, Wednesday, and Friday as the days with the highest engagement rates.
Do with this information what you will…
5. Engagement Rates Are Below 1%
The average engagement rate per Facebook post across all industries was 0.27%. Politics perform the best with a 0.90% engagement rate on a post, although this could be explained due to the study being done when the U.S had an election year in 2020.
6. It’s Worth Having A Business Page
Two-thirds of Facebook users visit a local business Page at least once a week.
If ever there was a reason to keep your business’s Facebook Page updated with your latest information it’s this.
7. It Has The Highest Click-Through Rate
Facebook offers 4 ad placements: Facebook Instagram, Messenger, and Audience Network. Facebook dominates with 45% of ads placement, as the CTR is 4.89%, while the next best placement, Audience Network has a 0.99% CTR.
8. Tried & Tested Ad Templates
With many ad types and templates to choose from, the most successful type has been status ads with a CTR of 6.6%.
If you are looking for a higher CTR in your ads and you’ve been investing in video ads, perhaps test out status ads instead. They’re a lower investment and are easy to execute.
9. Support in Groups
During the pandemic, Facebook found that 26% of users’ primary group is built around a hobby and that users engage in the group more frequently.
While only 15% of all content is video, 71% of videos are posted by pages with 100K+ followers/page likes.
Landscape videos are the most popular format, and vertical videos achieve the highest average engagement rate.
With Facebook as the world’s most-used social network, the importance of a Facebook page is more relevant now than ever before. Hone in your online presence to gain maximum benefit from this all-embracing, worldwide platform.
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