With billions of active social media users, this platform holds great potential for your brand. Reach new users and build trust with your audience by promoting your brand on social media. You’ll need a few things for a successful social media profile, one of them being a roadmap to kickstart your kick-ass social media strategy.
Create a strong online presence with a social media strategy. Tailor these steps to your business and reach new audiences and growth with this roadmap.
1. Define Your Target Audience
As we said to convince you that you need a social media strategy, there are billions of users online. You don’t want or need them all, only your target audience.
Hone in on your audience by targeting your desired demographics, psychographics, and geographics. This helps you identify what type of content to create and tailor. Take it a step further and target their social media platforms. Do they hang out on Instagram, or are you focussed on businesses and corporates, where LinkedIn is better suited?
Create buyer personas. These are essentially niche audiences that refer to a certain segment of your target audience.
2. Identify their Issues
Conduct a social media audit, do some market research and try to understand what problems your audience has. And then offer them a solution. Your solution! Also, look at your competitors’ audiences. If the audience is similar, they most likely face the same issues, making them your target audience too.
3. Set Goals & KPI’s
Any business has and needs goals. You need to know what you are working towards. Some goals that you can set for your brand include:
- Drive traffic from social media to the website and increase it by 50% in 2 months
- Increase engagement rate from 1% to 10% in 30 days
- Get 5000 followers within a month
Key Performance Indicators (KPI’s) are just as important as your goals, as it shows you whether you are making progress, which campaigns are succeeding, and if there are any focus areas you need to pay attention to.
Some KPI’s you can set for your brand include:
- Website visitors
- Likes, social media shares, and comments on your posts
- New followers on social media
Measure your performance against key business objectives. A KPI is Defined by Oxord’s Dictionary as “A quantifiable measure used to evaluate the success of an organization, employee, etc. in meeting objectives for performance.”
4. Create & Distribute Content
Select Social Media Channels & Create Appropriate Content For Your Audience. As mentioned in point 1, do some digging and use the appropriate platforms for your audience. If you have a B2B business, LinkedIn is most likely the way to go. If you’re targeting the beauty industry, you’ll use Instagram. Stay consistent. You don’t want to risk being seen as spam by posting too much, but you also don’t want to put too little content out there, and risk being forgotten. Good quality content is important, but so is maintaining consistency.
5. Community Building
Engage your audience further with community building. Nurture your fans, share great content and stay relatable to build your online community of trust and loyalty.
Don’t be shy to leverage influencers for this. They’re skilled at developing engaged communities, and they create great content with their authentic style that could be a great fit for your brand and style.
Host live chats featuring your hand-picked influencers. This can help you keep your community tight-knit and engaged, while dispensing useful information, allowing the audience to get to know your brand on a more personal level.
6. Measure & Improve
We included 2 paragraphs on goal setting and KPI’s for good reason. It is essential to keep track and measure any campaign, even social media. This ensures that you continuously measure your activities and improve where you need to.
A well-thought-out social media strategy starts with a roadmap. Grow your brand on social media by creating a roadmap, setting goals, and taking them on with purpose.