HOW WE GROW YOUR BUSINESS

More brand awareness? More lead generation?  
More website traffic? More people onboarding your digital platforms?

Here are some of our recent success stories.

HOW WE GROW YOUR BUSINESS

More brand awareness? More lead generation?  
More website traffic? More people onboarding your digital platforms?

Here are some of our recent success stories.

Landing Page, Digital Strategy & Campaign Management

Business Partners Ltd is the leading provider of business loan finance and support (mentorship & technical assistance) to SME business owners. They have provided business loans worth over R20 billion since being founded in 1981 by the late Dr. Anton Rupert. Together with Utopia (South Africa’s #1 small agency), we’ve conceptualized and managed campaigns for their finance products. This included the creation of a multitude of original digital content, such as animated videos and static creatives.

During these campaigns, we’ve achieved great success, not just in terms of sheer number and low cost of applications, but also in the quality of these leads. From the first campaign to the next, we were able to increase leads by 1 400%, 30% of which were high quality. We are excited to continue working with BPL to improve these numbers in the future.

Landing Page, Digital Strategy & Campaign Management

Business Partners Ltd is the leading provider of business loan finance and support (mentorship & technical assistance) to SME business owners. They have provided business loans worth over R20 billion since being founded in 1981 by the late Dr. Anton Rupert. Together with Utopia (South Africa’s #1 small agency), we’ve conceptualized and managed campaigns for their finance products. This included the creation of a multitude of original digital content, such as animated videos and static creatives.

During these campaigns, we’ve achieved great success, not just in terms of sheer number and low cost of applications, but also in the quality of these leads. From the first campaign to the next, we were able to increase leads by 1 400%, 30% of which were high quality. We are excited to continue working with BPL to improve these numbers in the future.

The results

9k
business applications.

30%
high-quality leads.

91k
users on the website.

12M
impressions over 6 months.

E-commerce Website, Digital Strategy & Campaign Management

Melvill & Moon is an established South African online store, selling high end luggage, canvas seat covers, campaign furniture & safari accessories.

In 2019, after we revamped their website and helped them expand internationally, we launched their digital marketing campaigns. Since then, we’ve been increasing sales while decreasing cost per sale for them, through a digital advertising strategy including Google and social media.

We’ve been able to reduce their cost per sale by 90% over time, even though we started out with a profitable return. On average, the ROI rate for revenue directly attributed to the campaigns is around 540%, meaning that they make their ad spend back more than five times each month. This number is likely even higher when considering indirect effects on other sources. We look forward to improving their sales even more.

E-commerce Website, Digital Strategy & Campaign Management

Melvill & Moon is an established South African online store, selling high end luggage, canvas seat covers, campaign furniture & safari accessories.

In 2019, after we revamped their website and helped them expand internationally, we launched their digital marketing campaigns. Since then, we’ve been increasing sales while decreasing cost per sale for them, through a digital advertising strategy including Google and social media.

We’ve been able to reduce their cost per sale by 90% over time, even though we started out with a profitable return. On average, the ROI rate for revenue directly attributed to the campaigns is around 540%, meaning that they make their ad spend back more than five times each month. This number is likely even higher when considering indirect effects on other sources. We look forward to improving their sales even more.

The results

90%
decrease in cost per sale.

19x
return on ad spend.

379%
increase in sales revenue.

50%+
mailer open rate.

Website, Digital Strategy & Campaign Management

Ctrl is South Africa’s first independent all-in-one car & household insurance app, offering users quotes, claims & advice all in one app. We’ve been working with Ctrl since their inception in 2018, starting with an early user registration campaign, followed by app install campaigns, and now we’re optimizing for in-app event conversions. During this time we developed a comprehensive digital content distribution strategy over Google and social media, including a new video advertisement (with a sign language clip for the hearing-impaired).

Their app has been installed almost 20 000 times, with an average cost per install of around R27. It has been awesome to see them make such a success of their company, and we look forward to continue being a part of their journey.

Website, Digital Strategy & Campaign Management

Ctrl is South Africa’s first independent all-in-one car & household insurance app, offering users quotes, claims & advice all in one app. We’ve been working with Ctrl since their inception in 2018, starting with an early user registration campaign, followed by app install campaigns, and now we’re optimizing for in-app event conversions. During this time we developed a comprehensive digital content distribution strategy over Google and social media, including a new video advertisement (with a sign language clip for the hearing-impaired).

Their app has been installed almost 20 000 times, with an average cost per install of around R27. It has been awesome to see them make such a success of their company, and we look forward to continue being a part of their journey.

The results

20k
app installs.

R27
average cost per install.

R11
average cost per install (Google).

2M
impressions per month.

Digital Strategy, Campaign Management & Mailing Database

There isn’t much we can reveal about this client, but we thought it would be worth it to show some metrics from the campaigns so far, as well as from the automated chatbot database that we manage for them. We built the chatbot funnel within MobileMonkey and installed it on Facebook and on a campaign landing page to gather users’ contact details. These details, in turn, are used in a mailer / SMS marketing campaign.

The below metrics are from a 2-month period.

Digital Strategy, Campaign Management & Mailing Database

There isn’t much we can reveal about this client, but we thought it would be worth it to show some metrics from the campaigns so far, as well as from the automated chatbot database that we manage for them. We built the chatbot funnel within MobileMonkey and installed it on Facebook and on a campaign landing page to gather users’ contact details. These details, in turn, are used in a mailer / SMS marketing campaign.

The below metrics are from a 2-month period.

The results

61%
more engagement on socials.

95%
more clicks on posts.

174%
increase in page likes.

95k
contacts via chatbot.

Digital Strategy & Campaign Management

Founded by in 2014 by MTN at the University of Cape Town’s Graduate School of Business, the Solution Space is an incubator for early-stage startups, and a research and development platform for corporates. Their founders build innovation-driven businesses that are viable and scalable. We’ve run campaigns for their program multiple times, during which we successfully sold all their tickets.

Our campaigns were directly responsible for 71% of these sales, likely being indirectly responsible for even more.

Digital Strategy & Campaign Management

Founded by in 2014 by MTN at the University of Cape Town’s Graduate School of Business, the Solution Space is an incubator for early-stage startups, and a research and development platform for corporates. Their founders build innovation-driven businesses that are viable and scalable. We’ve run campaigns for their program multiple times, during which we successfully sold all their tickets.

Our campaigns were directly responsible for 71% of these sales, likely being indirectly responsible for even more.

The results

71%
of leads from our campaigns.

134%
increase in leads from 1st run.

68%
decrease in cost per lead.

44k
impressions.

Landing Page, Digital Strategy & Campaign Management

VirSeker is a well-known Afrikaans-language insurance company, undersigned by Auto & General. They approached us to create a custom landing page for a competition, along with a comprehensive digital marketing plan to bring traffic to this page. We also split all the traffic between 3 landing pages to find the best one for the audience.

The campaign was very successful – more than 12 000 people visited the landing pages, with over 8 000 of these clicking through to the sign-up form, meaning that the landing pages had a conversion rate of 65%.

Landing Page, Digital Strategy & Campaign Management

VirSeker is a well-known Afrikaans-language insurance company, undersigned by Auto & General. They approached us to create a custom landing page for a competition, along with a comprehensive digital marketing plan to bring traffic to this page. We also split all the traffic between 3 landing pages to find the best one for the audience.

The campaign was very successful – more than 12 000 people visited the landing pages, with over 8 000 of these clicking through to the sign-up form, meaning that the landing pages had a conversion rate of 65%.

The results

272%
increase in form views.

12k
users on the landing pages.

8k
leads from the landing pages.

65%
landing page conversion rate.

Website, Digital Strategy & Campaign Management

South Africa’s best-known energy saving company goes digital. They needed a solution that would support their business growth and help them reach — and acquire — more customers. Through a website redesign and demand generation campaigns, we enhanced Energy Partners Home Solutions’s digital experience and helped them connect with the right audience at the right time. The result: a 44% lead to opportunity ratio.

We worked closely with EPHS (Energy Partners Home Solutions) to develop a digital content and deployment strategy on Google and social media. The aim? To generate the highest amount of quality leads, for the least amount of money. Of course, the product that EPHS sells is of a very high-end nature, thus one opportunity resulting from a lead is an achievement.

Website, Digital Strategy & Campaign Management

South Africa’s best-known energy saving company goes digital. They needed a solution that would support their business growth and help them reach — and acquire — more customers. Through a website redesign and demand generation campaigns, we enhanced Energy Partners Home Solutions’s digital experience and helped them connect with the right audience at the right time. The result: a 44% lead to opportunity ratio.

We worked closely with EPHS (Energy Partners Home Solutions) to develop a digital content and deployment strategy on Google and social media. The aim? To generate the highest amount of quality leads, for the least amount of money. Of course, the product that EPHS sells is of a very high-end nature, thus one opportunity resulting from a lead is an achievement.

The results

44%
lead conversion rate.

35%
increase in CTR for all platforms.

40%
increase in lead conversion.

47%
decrease in cost per lead.

The results

44%
lead to opportunity conversion rate.

35%
increase in CTR for all platforms.

40%
increase in lead to opportunity ratio.

47%
decrease in cost per opportunity.

Digital Strategy, Campaign Management & Website

The Baxter Building is a corporate business center in the historical center of Amsterdam. It is a unique place,
beautifully decorated and specifically designed to create a sensory experience to all its visitors. They approached us to develop a 3-month marketing campaign to increase awareness of their office space offering, and to attract more rental enquiries.  We were asked to gather as much data about the audience as possible to use going forward. This is something that we already include in all the campaigns we manage: detailed reporting and a 24/7 live dashboard.

The third month of the campaign had to be extended due to lockdowns killing business temporarily. So this is a good example of how we overcame the effects of the worldwide lockdowns through targeted ads.

Digital Strategy, Campaign Management & Website

The Baxter Building is a corporate business center in the historical center of Amsterdam, prizing accessibility and versatility. It is a unique place,
beautifully decorated and specifically designed to create a sensory experience to all its visitors. They approached us to develop a 3-month marketing campaign to increase awareness of their office space offering, and to attract more rental enquiries.  We were asked to gather as much data about the audience as possible to use going forward. This is something that we already include in all the campaigns we manage: detailed reporting and a 24/7 live dashboard.

The third month of the campaign had to be extended due to lockdowns killing business temporarily. So this is a good example of how we overcame the effects of the worldwide lockdowns through targeted ads.

The results

3363%
higher Facebook reach.

4k
users visited the website.

3020%
higher Facebook engagement.

1.4k
clicks on the ads.

Landing Page, Digital Strategy & Campaign Management

Magnetic HQ is all-in-one workflow management software specifically designed for creative agencies, offering project management, account management and a comprehensive sales CRM. They needed a solution that would help grow their user base by reaching more potential customers for less money. By revamping their digital campaigns to date with new targeting methods and content, we helped Magnetic HQ connect with the right audience at a lower cost. The result: a 63% decrease in cost per click within 3 months.

Over the course of a few months we developed a fully-fledged digital marketing campaign, along with new content. Seeing as Magnetic had run digital campaigns in the past, the challenge was to increase the return on their spend and drive down their cost per acquisition.

Landing Page, Digital Strategy & Campaign Management

Magnetic HQ is all-in-one workflow management software specifically designed for creative agencies, offering project management, account management and a comprehensive sales CRM. They needed a solution that would help grow their user base by reaching more potential customers for less money. By revamping their digital campaigns to date with new targeting methods and content, we helped Magnetic HQ connect with the right audience at a lower cost. The result: a 63% decrease in cost per click within 3 months.

Over the course of a few months we developed a fully-fledged digital marketing campaign, along with new content. Seeing as Magnetic had run digital campaigns in the past, the challenge was to increase the return on their spend and drive down their cost per acquisition.

The results

63%
decrease in cost per click for all platforms.

54%
increase in website traffic.

90%
increase in CTR over all platforms.

76%
increase in interaction rate over all platforms.

The results

63%
decrease in cost per click for all platforms.

54%
increase in website traffic.

90%
increase in CTR over all platforms.

76%
increase in interaction rate over all platforms.

Digital Strategy & Campaign Management

Established in 2005, Adventure Boot Camp provided an affordable outdoor fitness solution to women at over 60 locations across South Africa. We took over from another agency to revamp their marketing efforts and attract more signups to their monthly fitness camps. To achieve this, we ran a comprehensive campaign over Facebook, Instagram and Google, including the creation of ad visuals and copy. The results speak for themselves.

The below metrics are from a one-month campaign.

Digital Strategy & Campaign Management

Established in 2005, Adventure Boot Camp provided an affordable outdoor fitness solution to women at over 60 locations across South Africa. We took over from another agency to revamp their marketing efforts and attract more signups to their monthly fitness camps. To achieve this, we ran a comprehensive campaign over Facebook, Instagram and Google, including the creation of ad visuals and copy. The results speak for themselves.

The below metrics are from a one-month campaign.

The results

469%
more monthly signups.

22%
lower CPA.

200%
more franchising enquiries.

34%
lower bounce rate.